Restoration and Remediation Internet Marketing Program Overview
After Restoration & Remediation companies see our information, they really want to understand what our Internet marketing program is, how it works, and how our companies have been able to get to the top of the search engines and generate a lot more inbound calls and sales.
We want to help you understand exactly what we do and how we generate these amazing results!
One of the most common questions that I get from Restoration & Remediation business owners is: “I see that you have been able to help other Restoration & Remediation companies increase their sales & grow their business by getting their Internet marketing right…but what exactly do you do?”
I decided to record a video illustrating our proven system, explaining what we actually do (step-by-step) to help our clients attain these results.
Take a look:
Mold Removal Leads (Our Proven Strategy)
1. We Take Over Your Existing Mold Removal Service Website
It all starts with us taking over your existing website. You might be a mold removal company that has been in business for 20 to 30 years and never set up a website or conversely, maybe you have invested thousands of dollars in building one out. In either case, we are going to take over where you started.
If you have a mold removal website, we are going to leverage your existing site and take it to the next level (skip to step 2).
If you don’t have a website, we are going to put something together for you.
2. Lead Capture and Lead Tracking
What if you could track and record every incoming phone call in your business (and in some cases outgoing calls)?
What if you had a centralized system that knew whether your phone calls came from Yelp, Social media, your website, Google Maps, paid ads, a magazine or even another website?
If you had a database of every phone call your business had ever received with actual voice recordings, would that be of use to you at all?
At Restoration Marketing HQ, we help you track all phone calls in real-time so you can stay informed and make better business decisions.
3. Link Building and Content Creation
Steps 1 and 2 are ONLY 25% of the battle. The other 75% of the battle is getting inbound links (your Internet popularity) to the home page and to the sub-pages on your website.
Once your website has been optimized, the only thing that will get you to rise in the search engines is going to be quality in-bound links (links from other sites pointing to your website).
We will implement a proactive strategy to obtain inbound links. As part of our link building strategy we:
- Create and distribute quality content (articles, blog posts, video, etc.) on your behalf.
- Do competitive link acquisition, which is the strategy of link building and getting your site to rise in the search engines.
- Blog commenting (posting insightful comments and feedback on industry specific blogs).
- Next we will cover citation development. (Google My Business, Yahoo, Bing, City Search, Angie’s list, Brown Book, Hot Frog, Best of the Web and about 100 other very important local online directories
4. PPC / Google AdWords Management
At Restoration Marketing HQ, we use PPC (Google AdWords) to compliment your overall Search Engipne Optimization (SEO) strategy.
According to legendary marketer Chet Holmes, your marketing message only resonates with 3% of your target market in real-time.
Everyone else is either:
- open to buying, but not looking (7%)
- not thinking about it (30)
- think they are not interested (30)
- know they are not interested (30)
If you have a limited budget, how do you ensure you only spend your marketing dollars on prospects who are most likely to be looking for your services in real-time?
At Restoration Marketing HQ, we're experts at this.
5. We Monitor All Your Keywords & Rankings In Real-Time.
What if you had access to a dashboard, that literally gave you information about your keyword rankings; which ones are moving up and which ones are moving down?
At Restoration Marketing HQ, our digital solutions put you in control of your marketing by monitoring your keyword and keyphrase rankings on Google, helping you see the effects of our search engine optimization (SEO) campaign in real-time.
We also track inbound leads, social media reach and help you set and hit your monthly digital marketing and sales goals.
Experience a new level of communication by seeing all of your stats in one place for your marketing.
Gauge your investment and watch it grow month over month.
6. Social Media Advertising
At Restoration Marketing HQ, we don't only post content on your social media profiles (Instagram, Facebook, etc) and help your audience engage with your brand; we also use data from all your lead sources to create a database of everyone who interacts with your brand that we can actively market to.
Researchers say that we're exposed to approximately 4000 -10000 ads per day.
If that's true, then how many of the ads that you've seen within the past 24 hours do you vividly remember?
97% of people I ask this question to don't remember any. The 3% that remember, all know exactly why.
It's because they've seen that same ad over and over. The ad is now top of mind, giving them the ability to recall it.
We can help you impliment this in your buisness as well so that you're always in front of your prospects.
Best Ways To Get Mold Remediation Leads
All the strategies stated above are our best ways to get you more mold remediation leads. Mold removal is an essential service because even if we're in the middle of a global pandemic (case in point COVID-19) mold is still going to continue to grow and give homeowners, business owners, and real estate agents a lot of headaches.
Here's where we come in. Using our mold remediation leads program (web design, PPC, SEO, social media advertising, tracking & analysis) we generate viable mold removal leads that are actively pursuing the purchase of your mold remediation service locally. Our leads are not exclusive and unique. Meaning, we DO NOT sell the leads we generate for you to 100 other mold removal companies. They are totally exclusive to you and your mold remediation company.
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