About Restoration Marketing HQ

If you take only one thing away from our website, make it this – you can (dramatically) improve your advertising and marketing performance by more accurately tracking every single strategy you employ – even if your only strategy is your website.

When speaking to restoration or remediation companies, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question.

Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.

If you take only two things away from visiting our website, make the second take-away the simple fact that you should be doing whatever you can to increase your company’s visibility on search engines such as Google.

It’s a real estate game. It’s like the board game Monopoly. Visit Google and enter a keyword or keyword phrase that you think someone would use to find a business in your industry. If you don’t see your business at least 2 times on the first page, you are losing potential customers to your competitors. Period. The Internet is perhaps the most powerful and cost-effective sales and marketing tool at your disposal.

Yet, few restoration and remediation companies are utilizing it to the fullest extent possible. Time and again we see companies treating their website and their Internet marketing strategy as an afterthought – and it’s easy to see why because this brave new world is quickly evolving in terms of advertising options and overall complexity.

And if you take three things away from visiting our website, think about this. How much would it cost you to bring onboard a full-time employee – with proven online marketing and analytics expertise – to implement and manage all of your marketing measurement efforts, online advertising programs, and website?

First of all, could you even find that person? How long would that search take? How long would it take to get that person up to speed? How long would it take before you could even tell if he or she was “the one”? With benefits, you’d be looking at a minimum of $8,000 – $10,000 per month and this does not include any of the technology or tools or pay-per-click budget or SEO budget that would be needed to actually achieve top performance.

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